William Hill UK Expert Review (Updated 2022)

Our Rating Shows If William Hill is Reliable

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William Hill is one of the most famous UK bookmakers, with its shops having been a feature of British streets since the 1960s. It occupies a very prominent place in the UK betting industry, and sponsors a number of sports teams including the Scottish Cup and the Scotland national football team. It also has partnerships with English Premier League sides Chelsea, Everton and Tottenham Hotspur.

Our William Hill experiences are more than positive. Next to the great range of betting markets, you can receive an attractive new customer bonus of £30, for which a deposit of only £10 is required. You are not convinced yet? Then take a quick look at the welcome offer yourself!

william hill sport pro contra
William Hill Pro and Con
  • Phenomenal Bonus for new Customers
  • Good and easy to navigate Website
  • Strong Customer Service Options
  • Excellent Range of live Betting Markets
  • Too few Loyalty Bonuses

This William Hill review will take a closer look at what this betting giant can offer to you as a punter. Will it stand up to our Bet365 review and be a worthy competitor? You’ll have to keep reading…

Without giving too much away, it can be said that William Hill is definitely one of the best sports betting operators you can find!

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First Impression & Registration

The first impression you receive when you first click on the William Hill website is one of quality. The site looks very professional, well-designed and it features plenty of useful information.

A high-quality bookmaker

The William Hill website is tastefully designed, with a predominately dark-blue and white colour scheme with hints of gold. This reflects the company branding, and also helps to make the website more legible. You are not bombarded with distracting advertising and animations, all the information on the home page is of use to you as a punter. Is William Hill a good betting site? Its website design strongly suggests that it is. This looks like a website where a high-quality service for punters is prioritised.

There is plenty of information on the home page about the bonuses which are available to you, both as a new or an established customer. The sports which are covered are shown prominently at the top of the page, while payment methods and links to more useful company information are accessed via clearly labelled links at the bottom of the page.

A very easy site to use

The site is very simple to use, and easy to navigate around. You should have no problems finding what you are looking for. The bet slip is clearly visible, and placing bets is a very easy process. Finding markets is also not difficult, thanks to the clear, yet detailed site design.

A clear and simple registration process

Registering for an account at William Hill is a very simple process. You can open the registration window by clicking on the green ‘Join Now’ tab at the top of the page, or by clicking on the panel which gives details about the William Hill welcome bonus.

If you have a PayPal account, the process can be even swifter. You are also given the opportunity to register for a PayPal account at the same time as you are registering your account details at the site.

The Bonus Offer

An extensive range of sports is covered

This William Hill review found that there was a very good range of sports covered at this bookmaker. This is another area where the William Hill ratings are high. There are around 30 sports and other categories on which you can bet. The popular mainstream sports such as football, cricket and tennis are all there, as are rugby league, American sports and regional sports such as Gaelic football.  You can also bet on plenty of esports markets, featuring the biggest games on the esports circuit. In addition to the sports, it is also possible to bet on TV events and other ‘specials’. Politics is another category which William Hill covers too, should your interests extend to betting on political events.

The website design makes it very simple to find the sport you want to bet on too. All the categories are shown at the top of the page. Clicking on each sport brings up the full range of markets available, allowing you to choose your bets easily. You can definitely consider William Hill trustworthy in this regard.

Great variety of types of bet

William Hill offers a huge variety of types of bets. Fans of betting with accumulators have a bonus aimed directly at them, while the full complex myriad of horse and greyhound racing bets is available. The large range of bets available is listed under each match or sporting event which you click on. It is also possible to build accumulators and other types of multiple bet via the betting slip interface, which works simply and is easy to understand. There is also a vast range of live betting markets, which adds yet more variety to the types of wager that you can place at William Hill.

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App & Mobile

High-quality service for mobile bettors

There are apps available for both Android and Apple devices, this William Hill review has found. You can download them via a link at the website. The app is well-designed, and mimics many of the features of the William Hill desktop site. The colour scheme is dark blue, and sports are listed clearly. Tracking bets via the app is also simple, and you can deposit and withdraw funds using the app too. You can certainly consider William Hill trustworthy when it comes to their app design. Both Android and Apple apps are clearly designed with users in mind, with the functionality of both being very good.

App and mobile site function well

The app functions just as well as the desktop version of the site, and in some instances, it is actually simpler to use the app than the main version of the website. Live betting markets are fully available and this William Hill sportsbook review also found that you can watch some live streaming via the app, though the range of events on offer for this is not as extensive as it is on the main desktop site.

If for any reason you do not want to have to download the app, but still want to use your mobile device for betting, then the William Hill mobile site is also very good. Its design matches that of the app, and it is probably easier to use for many people than the desktop site. Finding sports and markets is simple, and the site offers plenty of useful information without being cluttered. This is another area where the William Hill ratings are excellent.

Specials & Extras

This William Hill review found plenty of other gambling options

Unlike our 188bet review, which focused only on sports betting, William Hill has plenty of gambling options to keep your entertained. If you have come across a William Hill bingo review or some William Hill casino reviews online , then you will be well aware that there are other William Hill gambling sites in existence. You can access the other sites from links at the top of the sports betting home page. There is a casino, a live casino, bingo and poker available. All offer a good, all-round experience, with the same high-quality service on offer as is available for sports bettors.

William Hill’s social media channels are full of content

The William Hill Facebook page offers you plenty of content about betting and sport. Some of the content deals specifically with betting and the bonuses that William Hill is offering at that time, but other content is more general in nature. Pre-fight press conferences from boxers are often shown, for example, and there are plenty of contributions from well-known pundits, offering tips and other insight to customers.

The company’s Twitter account is also busy. You can also tweet the company with your own combination bets, asking for odds, which is a nice feature. Twitter also offers another way of getting in touch with the William Hill customer service team. There is also a William Hill Youtube page, which features plenty of general sports content, betting advice, promotional offers and punditry for all sports fans to enjoy. Celebrity appearances are common, with the likes of former cricketer Andrew Flintoff featuring in the videos which are available.

Payments & Limits

A massive range of payment methods is available

There is a good range of payment methods that you can use to deposit and withdraw funds from your William Hill account. You can use Visa, Mastercard and Diners credit cards, as well as Visa, Mastercard and Maestro debit cards. Entropay cards can also be used, if you have one of those. In addition to credit and debit cards, it is also possible to use e-wallets like Skrill, Neteller and PayPal. These might preclude you from some bonus offers, though, so you need to check the terms and conditions of the bonuses that you want to claim, if you use e-wallets. Several online banking methods are available too, and you can also use direct bank transfer or send the company a cheque. Some prepaid cards can also be used.

This is where the very good William Hill help section comes into its own. This is extensive, offering comprehensive details about the whole range of payment methods which can be used. If you are in any doubt at all about the terms and conditions attached to your favoured payment method, then you should make a point of checking for the information in the help section.

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William Hill payout time is swift

The William Hill payout time for credit and debit cards is usually three to five working days. Processing times for other methods can be quicker or slower than this, so you need to check in the sizeable help section for more details about your favoured payment method’s processing times. Deposits are usually instant. No fees are attached to transactions. The minimum amount that can be deposited is £5, and the maximum £99,000.

Support & VIP

Solid customer support options

You can access the customer support services by clicking on the green tab marked ‘Feedback’ on the left side of the home page. You can also find further contact details in the help section. There is a really good and extensive help section available, which will answer most of your general questions about William Hill. If you have any William Hill problems then this is a good place to start looking for answers. There is also a video guide available on how to place a bet. The telephone helpline is available seven days a week, 24 hours a day. An online live chat function is also available, which is another convenient way to contact the company if you have William Hill withdrawal problems or similar; in this aspect, it’s similar to the findings from our 21Bet review.

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This William Hill review found that all customers are treated like VIPs

There is no VIP club or similar on offer at the William Hill sports betting site. You can join various VIP clubs at the company’s other gambling sites, like the casino and poker. In fairness, though, the range of bonus offers and additional content available at the William Hill sports betting site is so good that every punter can feel valued. Extras include the Tip Advisor section of the website, as well as William Hill radio and TV. This complements the excellent customer service which is available.

Licenses & Safety

Fully licensed by the UK Gambling Commission

William Hill is licensed by the UK Gambling Commission, which means that all residents of the UK over who aged 18 or over can open an account there. Residents of other countries may be able to open accounts, but you will need to check with the William Hill customer service team, or in the site’s help section, to see which countries are restricted. For countries outside of the UK, William Hill holds a licence from the government of Gibraltar, and is regulated by the Gibraltar Gambling Commissioner.

UKGC - UK Gambling Commission
MGA - Malta Gaming Authority
New Jersey (US)
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Plenty of advice about safe gambling

There is plenty of support for those who want to make their gambling safer at William Hill. You can impose deposit limits on your account if you feel you need additional control. There is also a link on the home page which takes you to an extensive help section dealing entirely with concerns about potential gambling problems. There, you will find advice for a concerned friend or relative, information about imposing limits on your account, and how parental controls can be used to prevent underage people from betting.

As a sports bettor, it is always worth remembering that gambling cannot solve your financial problems. Betting should also not feel stressful or pressurised, as it is meant to be a fun activity. If you are betting when you are angry or frustrated, or are chasing losses with big, unwise bets, you should probably step back and take a break. There is also a link on the site to the BeGambleAware.org website, which can provide additional support, if you feel you are developing a gambling addiction. A link is also provided to Gambleaware.co.uk.

William Hill Sports Betting

Betting Markets

Bet £10 and receive £30 of extra bets

The welcome bonus at William Hill is one of the best available. As a new customer, you can receive £30 of extra bets, in return for placing a first bet of at least £10, on a wager where the odds are at least 1/2. This welcome bonus is complemented by a good range of other bonuses, which can be claimed by existing customers. If you are fond of betting using accumulators, for example, then there is the Acca Five Insurance offer. This allows you to receive you stake back as an extra bet if your five-fold accumulator fails due to one selection losing. This bonus is for fans of football betting.

Another offer aimed squarely at football fans is the 4 Means More bonus. This bonus is available on televised Premier League games, and is for 90 minutes match betting, bets on both teams to score, or bets on match result and both teams to score. You will receive an extra 15% bet bonus on all your winnings if four or more goals are scored in the game. There are other bonuses available for fans of horse racing too, with full details available at the William Hill website.

A simple bonus which offers good value

Is William Hill reliable? If you were answering this question based on the quality of the welcome bonus on offer, you would have to say yes. The welcome bonus offers good value, with £30 of additional bets a more generous offer than that at many other bookies.

The bonus is paid out as three separate £10 bets, which cannot be split up. When one of these bets results in a win, your winnings do not include the bet stake. So, for example, if you place one of your £10 bets on a wager at odds of 2/1, you will receive £20 back, not £20 plus your £10 stake. Other than that, the wagering requirements are simple and very fair, with winnings being paid into your account as cash.

Betting Odds

Decent odds with some enhanced offers available

You will always get reasonable odds at William Hill, although the differences between the odds on offer here and at other bookmakers is not that significant. William Hill is a bookmaker which is aimed at recreational rather than professional gamblers, and, as such the odds will never differ much from what you will find elsewhere. That is not to say that you cannot find good value with the odds at William Hill, but if you are expecting outstandingly generous odds on a massive range of markets, then you will be disappointed. There is also a best odds guarantee in place for all UK and Irish horse racing.

There is, however, the opportunity to claim some odds boosts at regular intervals, across different sports. Some markets are picked by William Hill on which they offer enhanced odds. Many of the major sports are covered, particularly football and horse racing. You can find the markets which are offering enhanced odds by looking out for the enhanced odds logo, which is displayed adjacent to the markets which are part of the offer. The logo is yellow, with a blue and yellow upwards pointing arrow inside a yellow square. This design makes it easy to spot on site.


There are always associated limits for any bookmaker. As stated earlier, the minimum deposit limit is set at £5 for debit cards or for customers who use Apple Pay. For users who make use of e-wallets, online banking, or vouchers, the minimum deposit is set at £10.

Withdrawal limits are usually set at £5 for most payment methods. For customers who prefer to withdraw via bank transfer, the minimum withdrawal limit is £25.

Betting limits vary, depending on the sport and subsequent market at play. You’ll find a comprehensive breakdown of the minimum and maximum betting limits on the William Hill website.

Live Betting & Streaming

A good variety of live betting markets

The live betting options at William Hill are given pride of place on the site’s home page. You can see the full range of live markets which are on offer as soon as you click on the site. The most popular markets are displayed clearly for you to see. Further clicks allow you to bring up the full schedule of live markets.

The popular, mainstream sports all have live markets available at William Hill. Football has probably the greatest variety of events, but there are still plenty of options available for you if you enjoy betting on tennis, cricket and snooker. You can also find a good range of live markets for basketball, volleyball and esports. Obviously, the extent of the range of sports on offer does depend on which events and tournaments are taking place at the time.

Live streaming available on desktop and app

Live streaming is available at William Hill, and on a good variety of sports. The range of sports which is streamed via the app is less extensive, but there are still plenty of events that you can watch. Hopefully William Hill reviews the range of events via the app very soon, and extends its live streaming coverage for mobile customers.

Product Summary & Conclusion

William Hill is a long-established bookmaker whose online presence continues to expand. As a sports punter, you’ll find an extensive range of sports markets to bet on. Coupled with competitive odds and a generous bonus offer, you’re in for an exciting betting experience. Added to which, there’s a well-functioning live streaming service which allows you to watch live events from your desktop or mobile. We certainly recommend William Hill for their great sportsbook offerings.

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William Hill Review Conclusion

William Hill scores 87 out of 100 points in our test

William Hill scores an outstanding 87 out of 100 in our review, a score which makes it clear just what an excellent all-round bookmaker it is. There are no real areas of significant weakness in the company’s service, and you should find that betting with William Hill is a smooth, slick and easy to enjoy process. There is also plenty of support available at the site if you feel that your gambling might be becoming a problem or addictive, which shows that the company does try to care for its customers too.

William Hill Strengths and Weaknesses

William Hill has plenty of strengths, and it is clearly a bookmaker which provides its customers an all-round excellent service. The website design is very good, and offers a very simple and welcoming experience, with plenty of additional content available as well as the betting markets. Markets are easy to find, and locating the live betting section is very simple. The range of markets on offer is also excellent.

It is hard to find any significant weaknesses with the company, but it probably should advertise its contact details more prominently on the website, as they are tucked away in the site’s help section. They could possibly also be more generous with the odds that are offered to punters. Despite this, the customer service and contact options are very good, and William Hill is certainly one of the best all-round online bookmakers out there.

Looking for more bookmaker reviews? You’ve come to the right place. Make sure you check out our Betbright review before having a read of our latest Betclic review.

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  • Good design makes the website simple to use
  • Excellent range of sports and betting markets
  • Good mobile site and apps available for both iOS and Android

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