Sportingbet UK Expert Review (Updated 2022)

Our Rating Shows If Sportingbet is Reliable

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  • Very clearly designed website which is easy to use
  • The registration process is very easy indeed
  • Excellent apps and mobile version of the site available

Is Sportingbet safe? Is Sportingbet legit? The British online bookmaker is owned by a company called GVC Holdings Plc. It has been around since 1997, when it was founded by an entrepreneur called Mark Blandford. They currently offer around 300,000 bets daily, on 90 sports. This Sportingbet review will take a closer look at the overall service that you can expect from this bookmaker. We’ll look at aspects like the promotional offers, the registration process and whether or not the odds offer good value. Does it compare to our Bet365 review? Let’s find out…

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Sportingbet Pro and Con
  • Greatly designed Mobile App
  • Amazing and unique welcome offer
  • Quality Loyalty Rewards
  • Less established than competitors
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First Impression & Registration

Sportingbet Makes a Strong First Impression

Sportingbet offers you a positive first impression. The website design is very easy on the eye, with the main colours being light blue and white. There are no garish colours, and the page is not cluttered with animations and adverts, which helps it load quickly, even if your internet connection is not functioning well. This Sportingbet review also discovered that the site was simple to navigate around, with sports easy to find, and all the sections clearly labelled.

The page layout is very similar to that found at other bookmakers, with your betting slip located in the top right of the page. The sports covered are listed on the left side of the page, which also features handy links to Sportingbet’s social media channels, as well as links to statistics and results.

A Highly Useable Website

Is Sportingbet reliable? Is Sportingbet safe? When it comes to being able navigate around the website, it definitely is. You should have no problems finding the section that you need. Additional information about the company can be found via links at the bottom of the page. The link to the site’s help section is located in the top left of the screen, adjacent to the contact tab. The help section is very detailed, and contains plenty of useful information about every aspect of Sportingbet’s online services. It reminds us of the website we discussed in our 21Bet review.

A Simple, Three-Stage Registration Process

This Sportingbet sportsbook review can state that the registration process at this bookie is very simple indeed. After you have clicked on the Register Now tab in the top right of the homepage, you are taken through a three-step process. During the process, you need to provide you name, email and choose a username and a password. The process is simple and should not take you very long at all. If you do experience any issues, then it is very easy to find further details in the website’s help section. This makes Sportingbet safe and convenient.

The Bonus Offer - Is Sportingbet legit?

A Good Range of Sports Offered

Is Sportingbet legit when it comes to Bonuses? Sportingbet boasts on its website that it offers markets on 90 sports. The sports are pretty easy to find, being listed on the left side of the page. As well as the most popular sports, such as football, cricket and tennis, it is also possible to find markets for sports such as rallying, curling and floorball on the site. This is a pretty good variety of sports, and shows that Sportingbet caters for all kinds of sports betting fans, as well as those who simply enjoy mainstream sports like soccer. Politics and entertainment are also listed as categories on the site.

The current Sportingbet welcome challenge gives you the chance to get up to £50 in FreeBets, an Odds Boost Token, 20 Free Spins and £10 Casino Bonus when you sign up to sportingbet today.

Is Sportingbet a good betting site and at least as important, is Sportingbet safe? This range of sports and other events on which you can bet strongly suggests that it is. The range on offer certainly compares favourably with that available at many of Sportingbet’s rivals.

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A Full Complement of Betting Options

Much like what we found in our 188Bet review, Sportingbet offers you a full range of bets to use. They seem particularly keen on you betting with accumulators, though, as there are several bonuses aimed specifically at punters who like to bet in this way. As with any other bookmaker, the possible bet types and combinations offer a multiplicity of options. If you need further details about betting types, then it is a good idea to use the site’s extensive help section, or to contact customer services.

The site also makes it very simple for you to access live betting. There are plenty of live betting options on offer, something this Sportingbet bookmaker review will examine in greater detail later on. Helpfully, there are also links that you can click on which will take you directly to pages of stats and results. These can be a very useful tool when you are deciding which types of bets you want to use.

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App & Mobile

Good Apps Available for Both iOS and Android

Sportingbet provides you with plenty of helpful information about the apps it offers to its customers. There are apps available for both iOS and Android users. You can download the iOS app by visiting the App Store using your tablet or phone, and searching for Sportingbet Sportsbook. The same is true for Android users, only you use the Play Store rather than the App Store to find and download the app. There is also a mobile version of the site, which mimics the design of the desktop site.

Live streaming is available via both versions of the app. There is nothing on the Sportingbet website that says users of the mobile version of the website cannot access live streaming. The app also allows you to customise your toolbar, and take advantage of the notifications which allow you to more easily track your bets. You can also cash out using the app, and use any free bets which the company has awarded you. The apps also feature the Slider Blackjack function, which allows you to switch between sports betting and playing blackjack with just one click. You can also play casino games using the apps.

Mobile Specific Bonuses on Offer

The Weekly Free Bet Club is one of the bonuses which are specifically for users of the app and mobile version of the site. You have to place at least five accumulator bets each week, each with five selections to be part of this promotion. You will receive a £10 bet if you do this in a seven-day period, using the apps. You can also claim the Mobile Master prize of a £250 extra bet, if you place the most winning bets during a month using either of the apps, or the mobile version of the website.

Specials & Extras

Casino and Live Casino Options

In addition to the sports betting services on offer, you can also play in the casino and live casino at the Sportingbet website. There is a reasonable variety of slots and table games available in the casino, though it is nothing extraordinary. In the live casino, you can play several different varieties of blackjack, roulette and baccarat.

Social Media Channels are Not Good

This Sportingbet sportsbook review found that this bookmaker had a number of active social media channels. Handily, links to the Twitter and Youtube pages can be found on the left side of the site’s homepage. The Twitter account is pretty basic, in terms of what it can offer to you as a customer. The Twitter page does, though, provide you with some details about the free bet offer which functions as a welcome bonus at Sportingbet. There is not much else there, though, apart from basic marketing information about upcoming events.

The Youtube page is similarly basic, with content mainly limited to previews of upcoming horseracing events. The range of personalities featured is limited too, with a couple of prominent company employees presenting many of the videos. There is little or no input from sporting celebrities. There is also a Facebook page, though this do not seem to have been updated for a long time, with many of its posts dating back to the middle of July 2017. It is difficult for anyone to consider Sportingbet trustworthy when you look at the social media channels.

Payments & Limits

An Extensive Range of Payment Methods is Available

Sportingbet provides you with a very good range of payment methods which can be used, and also provides you with extensive and clear detail about each method in the website’s help section. In addition to the basic information provided, the help section also informs you of the advantages which come with using each method, something which is a great help to you when you are deciding which method to use.

Visa and Mastercard credit and debit cards can be used to deposit and withdraw funds from your Sportingbet account. Other methods available include e-wallets such as Skrill and Neteller, as well as Ecopayz, Entropay and Fast Bank Transfer.  Credit and debit cards are the most straightforward methods to use.

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Instant Deposits and Quick Withdrawals

No fees are charged for deposits and withdrawals at Sportingbet.  The Sportingbet withdrawal times for all payment methods are 24 to 48 hours, with all withdrawals subject to an approvals process. The minimum that can be deposited is £10, and you can set your own maximum deposit limits. The maximum that can be withdrawn is the currency equivalent of $20,000 every 30 business days.

The Sportingbet help section is one of the most detailed available, in terms of the information that it offers about payment methods, deposits and withdrawals. This kind of concise detail can be hard at most other bookmakers, something which adds to the very high rating which this Sportingbet review has awarded in this category.

Support & VIP

Good Customer Service Options Available

Contact options at Sportingbet are good. The most obvious way to contact the customer service team is to use the contact form which is on the website. If you use the contact form, you can allocate a category to your query or complaint, which makes it simpler for the customer service team to process. After you have sent a message, Sportingbet reviews your query and should be in touch with you very soon.  You can also try the Sportingbet live chat option, which is very convenient. The phone number on offer is a free number, and is available from Monday to Sunday, from 9am to 9pm.

Another excellent feature of the customer support options which you are provided at Sportingbet is the help section that you can access on the website. This provides excellent detail, and should answer most of the queries about the site’s services that you have.

  • Name of company: GVC Holdings plc
  • CEO: Kenny Alexander
  • Address: 32 Athol Street, Douglas, Isle of Man, IM1 1JB
  • Email: [email protected]
  • Phone number: +44 (0) 1624 652 559
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No VIP Options on Offer

There is no VIP section at Sportingbet. The closest that you can get to this type of thing is the Weekly Free Bet offer. This lack of a specific VIP section has contributed to the rating of seven out of 10 which we have awarded. The customer service options are very good, but the lack of a VIP option has reduced the rating.

Licenses & Safety - Is Sportingbet safe?

Sportingbet is Licensed by the UK Gambling Commission

ElectraWorks, which is apparently the company which provides the Sportingbet website, is licensed by the UK Gambling Commission and the Government of Gibraltar. That means that all residents of the UK, who are over the age of 18, are legally allowed to use the website to bet. If you are not resident in the UK, you should contact customer services to see whether or not you are allowed to use the website to place bets or not.

UKGC - UK Gambling Commission
MGA - Malta Gaming Authority
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Some Safe Gambling Information is Available

If you want to find out about how Sportingbet supports customers who might be at risk of falling into addictive patterns of behaviour, then there are some details available in the website’s help section. In the help section, Sportingbet asserts that they have worked with the Division on Addiction, Cambridge Health Alliance, a teaching affiliate of Harvard Medical School, for many years. This group apparently helps the company to identify and help problem gamblers. Specific information about how this is actually done is not given, however. Sportingbet also states that: “Self-responsibility is the most sustainable form of prevention.” There is a responsible gaming team which forms part of the Sportingbet customer service section. This team apparently works with customers who have been found to be at risk.

This provision is not as detailed as it is at other bookmakers, and hence the overall rating that has been awarded is a five out of 10, rather than anything higher. Other information is provided about how the company protects underage gamblers from using their services, with the company requiring identity verification in some cases. This section of the website, however, refers to users being ‘non-Spanish residents’, which is strange, given that the company is British and catering for British residents under a UK licence. All this factors definitely make Sportingbet legit. Sportingbet is safe!

Sportingbet Sports Betting

Betting Markets

First Bet Offer Worth Up to £15

The current welcome offer consists of a unique welcome challenge that you can use to get a number of bonuses as you play. If you register your account to day and start playing, you can get your hands on the following bonuses – up to £50 in FreeBets, an Odds Boost Token, 20 Free Spins and £10 Casino Bonus. Not too bad at all, we must say!

Perhaps the most appealing of these bonuses to you as a new customer is the Weekly Free Bet Club. This offer entitles you to an extra bet worth £10, if you use your mobile device to place at least five accumulator bets, each with five selections, worth at least £5 every week. The minimum odds for each of those bets is evens.

A Variety of Bonuses

Football fans will also find one of accumulator-related bonuses appealing. If you enjoy betting on football, then Sportingbet offers you the chance to take advantage of its Enhanced Accas. These accumulator bets are detailed in their own specific section of the website. They offer specific combinations of bets at good odds.

If you are a particularly successful punter, then you can also win an extra bet worth £250. Again, you need to be using the site’s mobile app to claim this bonus. To win the extra bet, you need to be the customer who places the most winning bets in a month, via the app or the mobile site. All bets must be at least £5, and at any odds.

Due to there being no details readily available about the specific welcome bonus, the Sportingbet ratings for this aspect of their service are not as high as they perhaps could be. Although other promotional offers do compensate, at least to some degree, for the quality of the Sportingbet sign up offer for new customers.

Betting Odds

Standard Sports Odds on Offer

Is Sportingbet legit when it comes to betting odds? Sportingbet’s odds are not vastly different from those that you will find on offer at their rivals. There is no best odds guarantee in place for UK and Irish horse racing, as there is at some of Sportingbet’s rivals. Nevertheless, you are not going to find you’re disadvantaged if you decide to bet on any kind of sport at Sportingbet. There are no significant differences from the odds anywhere else.

Of course, a good way of boosting the odds on offer is to use accumulators, and to claim one of the Sportingbet accumulator bonuses. One bonus, the Acca Boost, boosts winnings by a certain percentage based on the number of selections on your accumulator, ranging from 5% for a four-fold acca, up to 50% for a 16-fold one.

As with all bookmakers aimed at recreational, rather than professional, gamblers, the odds on offer at Sportingbet are designed to ensure that the bookie can balance their books and make a profit, rather than to help punters achieve big wins. The odds available reflect this fact, so if you are after some really tempting odds, it is perhaps a better idea to consider using an independent bookmaker, rather than a company like Sportingbet.


For sports punters, the minimum deposit limit is £10, while max limits can vary. You’re able to customize your daily, weekly, and monthly limits. Maximum withdrawals cannot exceed £20,000 for a period of 30 business days.

The minimum deposit limit in order to be eligible for the bonus, is £10. Place a bet of up to £15 in order to receive a bonus equal to your first bet. If you place a qualifying bet that exceeds £15, you will only receive a bonus equal to the max bonus amount, which is £15.

Live Betting & Streaming

Live Markets From Across the World

There are plenty of options for live betting available at this bookmaker, this Sportingbet review has found. You can access the live betting markets by clicking on the tab marked ‘Live’ at the top of the homepage. Alternatively, you can click on the live highlights in the middle of the homepage, though this may take you longer to find exactly what you are looking for. There are thousands of football live markets available each day, covering some of the more obscure leagues and competitions in world soccer.

Other sports on which you can place live bets are tennis, basketball, ice hockey, handball, table tennis, volleyball and cycling. Again, the geographical spread of competitions on which you can place live bets is very extensive. Whether you want to bet on Russian ice hockey or Algerian volleyball, you should be able to find a tempting live wager at Sportingbet.

Is Sportingbet legit when it comes to Live Streaming?

There is live streaming available on several sports. This Sportingbet review saw live streams available for football, ice hockey and tennis, as well as volleyball and table tennis. A full live stream calendar can be accessed via the live betting section of the website. A ‘play’ icon is shown adjacent to events on the calendar on which live streaming is available. Overall, the Sportingbet ratings for this aspect of their service are very high.

Product Summary & Conclusion

Sportingbet might be one of the lesser-known online bookmakers, but this doesn’t mean they aren’t worth checking out. They provide punters with all the standard betting markets and features. You’ll have access to a range of betting markets and can partake in live betting with Sportingbet. They offer live betting on numerous football matches, and other sports across the world. In addition to this, you’ll have the option of live streaming your favourite events and making use of weekly promotional offers.

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Sportingbet Review Conclusion

Sportingbet scores 74 out 100

We’ve reached the end of our Sportingbet review and tried to find an answer to the questions: “Is Sportingbet legit?”, “Is Sportingbet safe?”. Sportingbet’s overall rating of 74 is fairly good. Certainly, there are plenty more good things about this bookmaker than there are bad things. There are some areas of significant weakness, however. The company’s social media offerings are very poor, while the provisions in place to protect against problem gambling seem pretty flimsy, especially when compared with the prominence which other bookmakers give to this very serious issue.

Sportingbet Strengths and Weaknesses

One real strength of the Sportingbet website is its simple design, which makes the site very simple to use and to navigate around. The design is clear, and very tasteful, in terms of the colours used. The pages are not cluttered with animations, allowing it to load quickly. You’ll also easily be able to find the markets on which you want to bet, including live betting options, which are also very good. It is possible to watch plenty of live streams. The mobile options are also good, with well-designed apps and an effective mobile version of the site on offer. Another really positive feature of the Sportingbet website is the extensive help section, which provides plenty of detailed and useful information for you, especially about the payment methods which are available.

Overall, despite some obvious weaknesses, you can consider Sportingbet trustworthy is a reasonably good option for you to take when it comes to choosing a reliable bookmaker. There could possibly be a better welcome bonus available, but other bonuses compensate somewhat for this.

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  • Very clearly designed website which is easy to use
  • The registration process is very easy indeed
  • Excellent apps and mobile version of the site available

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