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Betastic / Betsson UK Expert Review (Updated 2024)

Betsson UK Expert Review (Updated 2024)

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Betsson is an online bookmaker which is owned by Swedish Betsson AB, and is part of the BMLS Group. Betsson has been in existence since 1963, when AB Restaurang Rouletter was founded by Bill Lindwall and Rolf Lundström. In those early days, the focus was on southern and central Sweden, but the company is truly international today, with offices in Malta. But is Betsson legit and is Betsson safe?

betsson pro contra UK
Pro and Con
  • Decent New Customer Bonus
  • Clear and slick Website Design
  • Strong Customer Service
  • Plenty of Sports and Markets available
  • No Phone Customer Service

This Betsson review will take a closer look at this online bookmaker, and assess the quality of it services.

First Impression & Registration

Clear Layout and Cool Colours on the Homepage

If you’ve already read our Expekt review,you’ll know that website usability and design is important to our ratings. The first impression you get as a new customer clicking on the Betsson website is generally positive. The site has a nice design to it, with cool orange tones and white dominating its colour scheme. This makes it easy on the eye, with no garish colours and distracting animations to take your attention away from betting markets. One issue with the website, though, is that sometimes the loading time seems a little long. This may just depend on what browser you happen to be using, though, so is not a major fault.

A Clear Site Design Makes it Simple to Use

The clear layout of the homepage makes it very simple to find sports and markets on the site. The full alphabetical list of all sports and other categories of market is listed along the left side of the homepage. Tabs along the top of the page provide you with links to sections such as live betting, live scores and advice on how to place bets. Upcoming events for both live betting markets and standard betting markets are displayed in the main part of the homepage, offering simple access to popular markets. Your bet slip is clearly displayed in the top right corner of the homepage. Further information about the company can be found by using the tabs located right at the bottom of the homepage.

Overall, the site has a nice, logical and uncluttered design, which makes it easy to navigate around. Is Betsson reliable? When it comes to the welcoming and tasteful design of their website, you certainly have to consider Betsson trustworthy.

Simple Registration Process

To begin the registration process at Betsson, you need to click on the green box marked ‘Open Account’, which is located in the top right corner of the sports betting homepage. This opens up a registration form where you can provide your personal details, address and choose a username and password. It is a simple process which should not be daunting, even for complete newcomers to sports betting.

The Bonus Offer

No Bonus Offer for UK Customers

If you are looking for a tempting and potentially lucrative welcome bonus at Betsson, then you are sure to be disappointed. There is no welcome bonus for UK customers on offer. There is a matched deposit bonus available for customers in certain specified countries, but the United Kingdom is not one of them. This bonus consists of a 100% matched deposit offer, with the maximum value of the bonus being €75. To obtain that maximum amount, you must deposit €75. The minimum deposit is €10, which will allow you to claim a bonus of €10.

You can find further information about the bonus in the Betsson help section. There, you can see which countries are not allowed to claim the welcome bonus. It is a fairly wide selection of countries which, sadly for British residents who might like to sign up for an account at Betsson, does not include the United Kingdom. For welcome bonus offers you can use, make sure to visit our Bruce Betting review and Skybet review.

Strict Wagering Requirements for this Matched Deposit Bonus

If you do live in a country where you can claim this welcome bonus, then the wagering requirements attached to it are pretty restrictive, and make it tough to turn the bonus credit into real cash winnings. Your deposit amount plus the bonus amount must be wagered 10 times on bets at minimum odds of 1.50 before any of it can be withdrawn. You have just 30 days to meet these wagering requirements, or you will lose your bonus. This Betsson sports betting review also discovered that cashed out bets do not count towards the wagering requirements, and neither do system bets. Customers who use Skrill or Neteller to deposit funds in their account cannot claim the bonus.

As there is no welcome bonus on offer for sportsbook customers at Betsson, and neither are there any ongoing bonuses for sports bettors, the Betsson ratings in this category are not very good at all. With no welcome bonus to tempt new UK customers in, it is hard to award Betsson a good score in this category, so the final rating is a meagre three out of 10.

App & Mobile

A Slick and Professional App

Betsson do provide an app for their customers who enjoy gaming on mobile devices. Both Android and Apple users can find an app for their devices. The app offers all the same features as the desktop site. The design mimics that of the desktop site in many ways. You can access all of your account details, and check on all your bets when you are using the app. A really good feature of the app is that you can also access the Betsson live streams of sporting events via the app, something that really adds value to Betsson’s service.

The app is simple to use and looks very slick and professional. Navigating around the app is just as easy as it is on the desktop site. This is another area of this Betsson sports betting review where customers can definitely consider Betsson trustworthy.

Mobile Site Mimics Desktop Site

The app also allows you to access other areas of Betsson’s services. Customers who have downloaded the app can play in the well-stocked casino that Betsson offers. If you have downloaded the app, you can also play in the Betsson live casino, which offers yet more variety when it comes to the all-round gambling experience.

There is also a good mobile version of the main site available, if you do not want to download the app. As with the app, the Betsson mobile site mimics the design of the main, desktop site, and offers similarly good levels of usability. It is simple to find markets and sports, and the mobile site is responsive and quick to load. Overall, Betsson caters really well to the customers who like to use their mobile devices, and the rating in this category of the Betsson sports betting review is a very strong eight out of 10.

Specials & Extras

Play in the Casino or Give Poker a Try

In addition to its sports betting services, you can also enjoy playing in a casino and live casino at Betsson. The casino features plenty of slots games, including titles like Coins of Egypt, as well as slots with progressive jackpots like Mega Million. You can also claim a matched deposit welcome bonus of up to £100. You can also play table games like blackjack in the casino and live casino, as well as baccarat and several different types of roulette.

As well as the casino services, it is also possible to play poker at Betsson. You access the poker section via the tab at the top of the homepage. While assessing the quality of the poker offerings is really beyond the scope of this article, you can read a Betsson poker review at many different places online in order to get a better idea about just what is available to poker fans at the site.

Poor Social Media Channels

Social media channels at Betsson could do with some work. There is a Facebook page for the Betsson Group, but not for the sports betting or casino services. This Facebook page, which has just over 4000 followers, seems to be aimed more at people who are interested in how the core business operates, rather than sports betting. The Twitter account is very similar, and offers very little to general customers who are looking for betting information. These poor social media channels have affected the rating in this category, which is six out of 10.

Payments & Limits

A Good Range of Payment Methods is Available

There is a good range of payment methods available for you to use at Betsson. For depositing funds, customers who are resident in the United Kingdom can use the following methods to deposit funds in their account: Visa or Mastercard credit cards, Skrill, Neteller, Entropay, Paysafecard, Bank Transfer, Local Bank Transfer, PayPal and Trustly. Customers in other countries have a couple of different options available too, depending upon which country they are resident in. You should check the site’s help section if you are not a UK resident, as a full list of which methods can be used in which countries is available there.

Withdrawals Usually Processed Within 24 Hours

You should always use the same method for withdrawing funds that you used to deposit funds in your account. For example, if you used your Visa credit card to put money into your account, then that should be the method you use to withdraw your winnings too. Most withdrawals are processed within 24 hours. There is then usually some additional time, while your favoured payment method processes the request. This time can vary, depending on the method that you favour using. Visa and Bank Transfer withdrawals take between two and five working days. If you use Neteller or Trustly, then the withdrawal is processed instantly. Betsson always send out a confirmation that they have a processed a withdrawal. If your withdrawal is held up for any reason, it is a good idea to get in touch with Betsson’s customer service team.

Betsson does not charge any fees for deposits or withdrawals. Your payment method provider may opt to do this in some cases, however, so you should check with them for the precise terms and conditions for making withdrawals. You cannot use Bitcoin to deposit or withdraw funds from your Betsson account.

Support & VIP

This Betsson Review Found Good Customer Support in Place

Customer support at the Betsson sportsbook website is good. You can get in touch with the customer service team by using live chat or email. The response time for email queries is between 30 and 60 minutes, which is impressively quick. The live chat response time is even more impressive, with a usual response time to queries of just 30 seconds. You can also request that the company call you back, using a request form on the Betsson website. You will usually receive a response to a query of this type within 15 to 60 minutes.

In addition to the contact options at Betsson, another option if you have a query is to consult the site’s FAQs section. This help section is very good, and offers plenty of detail about an extensive range of queries and questions that you may have as a customer.

A Complex VIP Programme

There is a VIP programme at Betsson, for which every customer is eligible as soon as they sign up and acquire a Betsson login. Every casino game and bet you place at Betsson using real money allows you to acquire VIP status points. These points affect you VIP level, which can be bronze, silver or gold. This will affect how many Betsson points you can acquire. The Betsson points can be exchanged for cash. The higher your VIP level, the better the exchange rate for Betsson points is.

Licenses & Safety - Is Betsson safe?

Betsson is Fully Licensed in the UK

Is Betsson legit and is Betsson safe? The Operator holds licenses to operate across the world, and has a host of subsidiary and associated companies which fall under its umbrella, meaning that it has a truly global presence on the gambling and gaming market in which it operates. For British customers, Betsson holds a licence from the British Gambling Commission, so it is perfectly legal for all UK residents over the age of 18 to open an account at Betsson. You cannot claim any current promotional bonuses if you are a resident of the UK, though.

Plenty of Safe Gambling Support Available

Betsson offers plenty of tools to help customers identify problematic habits and to exert better control over their betting. This Betsson review found that you can self-exclude from your account, or place limits on it so that you are not draining your funds too quickly. Betsson provides these tools and services with the support of the Global Gaming Guidance Group, a body which certifies gambling sites for safe gambling purposes. Contact details are also provided in the site’s help section for a number of bodies which work to support problem gamblers. These include Gamblers Anonymous, GamCare and Gordonhouse.

It is always important to remember that gambling cannot solve any financial problems that you might be experiencing in your life. If gambling starts to feel stressful and makes you angry, then it is a good idea to take a break for a while, or seek additional support. Betsson’s customer service representatives are trained to provide additional advice and support on matters such as this.

Overall, Betsson scores highly in this category. All the company’s licensing arrangements are clear and correct, while the support provided for anyone who may be experiencing gambling problems is also excellent. The rating in this category is therefore a strong nine out of 10.

Betsson Sports Betting

Betting Markets

An Extensive Range of Sports is Covered at Betsson

You can find a pretty good range of sports available on which you can bet at Betsson. Mainstream sports such as football and tennis have plenty of markets on offer, but you can also bet on more regional sports such as Gaelic Games, rugby league and pesapallo. Fans of American competitions like the NFL and NBA can find plenty of markets too. If you are a fan of competitive video gaming, then you can find a good range of esports markets on offer.

If you like to dabble in other areas of betting, then this Betsson review also found that political markets are available at this bookie. You can also bet on TV events, although the focus of this section was entirely on Swedish TV shows when we checked it. Is Betsson a good betting site? From the range of markets on offer, you would have to say that it is.

Enjoy A Variety of Bet Types

As you might expect from a bookmaker with such a long history, you can use a wide variety of bet types at Betsson. Building accumulators is a simple process, and you can also boost your chances of bigger winnings by using combination bets, such as a Heinz or a Yankee, when betting on some sports. Horse racing punters usually know how to make these types of bet work best.
There is also a good range of live betting markets available, to complement the more conventional type of bets on offer. This Betsson sportsbook review will take a closer look at the live betting options later on.

Overall, in this category of the review, the Betsson ratings are good. You can find plenty of different betting options at Betsson, both in terms of the variety of the markets on offer, and the bet types which you can use to wager.

Betting Odds

Betsson Sports Betting Review – Fractional Format Odds

The odds on offer at Betsson are presented in the decimal format, which is commonly used by bookies from continental Europe. Some UK customers might find this strange, as they tend to be more used to the fractional format favoured by UK and Irish bookies. You cannot change the odds format to fractional, something that you can do at many other online bookies. This is only a minor inconvenience, though, and many British punters, especially those new to sports betting, may actually find decimal odds easier to use. They certainly make calculating likely winnings much simpler.

The odds available at Betsson are not vastly different to those on offer at any other bookie of this type. Bookmakers like Betsson cater for recreational gamblers, rather than professional gamblers who rely on betting for their income. This means that the odds are designed to balance Betsson’s books, and ensure that they make a profit whatever the outcome of a sporting event happens to be. You will not get cheated at Betsson when it comes to odds, but if you are looking for really valuable offs you need to sign up for an account with an independent bookie.


Betsson caps its punters at certain payout levels. In this case they limit players’ winnings to €100,000 per bet, €250,000 per day and €500,000 per week. These are fairly generours limtits for the most part however you are likely to find better value on some sites for football winnings and more major sports. There is little to no information on the deposit and withdrawal limits on the site unfortunately.

Live Betting & Streaming

Well-Designed Live Betting Section

The live betting section at the Betsson website can be accessed via the live betting tab at the top of the homepage. Live events which are set to happen shortly are also featured on the homepage, making finding live markets a very simple process indeed. You can place in-play bets on football, basketball, tennis and beach volleyball, in terms of conventional sports, and there is a good geographic spread to the events which are covered. This Betsson sportsbook review found live markets being offered on football matches from Kazakhstan and Malaysia, as well as ATP and WTA tennis tournaments from across the globe. Video games fans will also find live markets on offer for esports events. Dota2 and CSGO tournaments were on offer when we carried out this review.

Live Streaming Available

Live streaming is available at Betsson, and you can watch live streams via the mobile app as well as on the desktop site. There is a tab at the top of the homepage which is marked ‘How to Live Stream’ which offers you a full guide on how to start viewing the live streams on offer at the site. You can watch streams of WTA and ATP tennis events, MLB baseball from the USA, football matches from across the world, and many other sporting events.

Betsson Sports Betting Review Summary & Conclusion

Bettson has an extensive array of sports for punters to wager their bets on, with a host of different betting markets as well. There really is great variety on Bettson. Aside from the sports you can bet on, the Swedish bookmaker also offers live betting and live streaming. The odds are fairly standard on the site and are nothing to write home about, as it is with most other online bookmakers. For the most part, Bettson offers a quality gambling experience with almost any sport you could hope to wager on. As such, we believe that signing up with Betsson is worth considering.

Betsson Review Conclusion - Is Betsson legit?

Betsson Scores 76 out of 100 points in Our Test

Betsson scores a very respectable 76 out of 100 in our Betsson sports betting review, putting them up amongst the top performers, without being outstanding. While the overall levels of service at Betsson are excellent, there are some areas of weakness where some improvement would help them make the bookie a much more attractive option, especially for UK punters.

Betsson Strengths and Weaknesses

Betsson has some significant strengths when it comes to the services that it offers to customers. The website is well-designed and easy to use, even though the load time can occasionally be a little slow on some browsers. Finding markets is never a problem on the site. The customer support options are also excellent, with some fast response times guaranteed when you are requesting an answer to a query. Registering for an account with the site is very quick and easy.

One area of weakness is, of course, the lack of any promotional bonuses or welcome offers for customers in the UK. Hopefully, Betsson reviews this situation soon, and offers its British customers some additional inducements for signing up for an account. After all, many of Betsson’s main competitors do offer superb bonuses with no restrictive wagering requirements attached to them.

Overall, though, the service on offer from Betsson is impressive. Punters are well catered for when it comes to the range of markets available, and there are some good live betting options. Live streaming of sports events adds further value. So if you are asking “is Betsson legit?”, “is Betsson safe?” – We can definitely answer this questions with “yes”! Betsson is a highly recommended betting site.

For more bookmaker comparisons, head over to our Gamebookers review and Energybet review.

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