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Betastic / Best Bookmaker 2024

Best Bookmaker 2024 Top Online Bookmaker in the UK Award – Players Choice

Last Updated on 14/05/2024

If you’re wondering what the best online bookmaker is, then look no further. Here at Betastic we have scoured the internet in search for the best bookmaker around, but decided in the end that no-one knows sportsbooks quite like their players. That’s why we’re inviting you, our readers and members of this site to vote for your best online bookmaker!

You’ll no doubt have a favourite in mind already, but there’s a lot to consider when it comes to deciding on the greatest online bookies. Everyone will have their own opinion, so make sure yours counts. Be sure you join our website in order to make your vote count and then tell us your thoughts. You’ll also be able to see if the rest of the betting community agrees with you or not. You may even discover a new bookmaker from our bookmaker awards you’d never thought of before.

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76 users have already voted

Which Bookmaker Will You Vote For? Award Considerations

Before placing your vote, consider what you feel makes a great online bookie? If you’re a football fan, you may be impressed with a bookmaker’s selection of markets and bet types. Or maybe you favour the best bookmaker odds? As everyone will look at sportsbooks in a different way, we’ve laid down some ground rules for what we think constitutes the best bookmaker. Think carefully about them before voting.

Does it offer the best bookmaker welcome offers?

Most bookies offer some form of welcome bonus when you register on their site. But the best betting apps will have larger offers that are simple and straightforward.

Is live betting available?

So many bookmakers offer in play betting on live sporting events nowadays that it’s become an essential part of your gambling experience. Is there live streaming to sweeten the deal? Let us know.

Best bookmaker sites for odds

Everyone’s on the lookout for the best odds they can; after all, bigger odds mean better returns. Do you know a bookie that fits the bill when it comes to tasty prices? Look out for the best odds guaranteed on UK and Irish horse racing too.

Does the bookmaker have a mobile app?

How easy is it to bet on your website of choice? Can you play solely online using your laptop or can you download a mobile app to gamble on the go via your smartphone or tablet?

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What Will Sway Your Vote? Other Important Aspects to Consider

It’s important to think carefully to make sure you don’t waste your vote. We’ve already mentioned the importance of live betting and other tech when it comes to a good bookie. We’ve also touched on the best bookmaker sign up offers, which may or may not sway your attention. But how about other important aspects? Let’s check them out below.

How is the betting experience?

Great bonuses and a mobile app are all well and good, but if it’s difficult to interact with the website because of an awkward layout, or there is no flexibility with payment methods then what’s the point? To win our best bookmaker in the UK award, the best betting sites with free bets should put British players’ betting experience first. That means great customer service, a wide choice of betting selections and a wealth of payment options for player convenience.

Does the bookmaker offer anything outside of the norm?

If a bookmaker offers just the run of the mill betting choices, you’ll soon get bored. So don’t forget to give praise to those bookies that offer something a bit different. Does your favourite bookmaker have sports you wouldn’t usually see elsewhere? How about a casino or bingo platform attached or affiliated with the sportsbook to gamble on when there are no wagers that take your fancy? Bookmakers that offer extra choice always appeal, so give some consideration to this before placing your vote.

Do you trust the brand?

One of the most important aspects of any betting site is their trustworthiness. Your hard earned cash is changing hands and personal details are being disclosed. You need to make sure that your bookmaker is one you can trust. Many sportsbooks will use SSL encryption to protect your personal data, but some other bookies will also take added steps such as only using bitcoin for anonymity. Results should also be checked for fairness by a third party, too, so beware of a bookmaker that doesn’t do this.

What it Takes to Be a Best Bookmaker Award Winner


Last year the lucky recipient of our best bookmaker award was 888sport, as voted for by you, our readers. 888sport, if you’re unfamiliar, are a brand which originally opened in 2008. The company have a strong reputation and focus on putting their customers first, both by providing a significant range of betting markets and by offering comprehensive customer support options – which include live chat, email via webform, and phone options. Nevertheless, to truly understand why 888sport won the attention of our users and walked away with the award of the best bookie on the web, we need to look a little closer at the brand on a more granular level.

Site security a high priority

Betting can sometimes feel like a bit of a minefield, so it’s nice to find a bookmaker that knows what it’s doing when it comes to keeping you safe online. 888sport more than delivers in this regard, both in terms of the security of the site itself, and in terms of the regulations they above by. With the latter, the brand are clearly proud of their association with the biggest names in the regulation industry; they display the logos for the Gambling Commission, the Malta Gaming Authority, eCOGRA, and many more on their site. Will they be voted again as the best bookmaker? UK players, cast your votes!

Lots of betting potential

Our awards focus mainly on the sporting selections offered by a bookmaker, and with 888sport you’ll find a whole host of different sports to bet on from all over the world. Live betting is also offered for an even more exciting betting experience. It would be remiss to omit 888sport’s sister sites, too; there is 888casino, which features hundreds of slots and table games, while 888poker is a great choice for those who prefer this world-famous card game.

Why did 888sport win our bookmaker award?

  • The website is very intuitive to use, with a simple design that is nevertheless as eye-catching as it is simple to use.
  • Lots of betting choice on a range of popular and lesser-known markets including Australian Rules football, netball, and even chess
  • A good welcome bonus of £30 in bonus bets if you wager £10 at odds of 1/2 or above.
  • Site security is good, reassuring us and our players of their safety online.

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Ready to Vote? Here’s How

If you’d like to take part in voting, but are not sure what to do, we’re here to help. Voting couldn’t be simpler, all you need to do is scroll up to the top of this page to find the list of nominees for the bookmaker award. Then you just choose your favourite and hit the vote button. Pretty simple, right? Remember, though, that you need to be a registered site member to vote, so if you haven’t already registered with us do that first, otherwise you won’t be able to have your say.

Hopefully you’ve been given lots of ideas on what we’re looking for in a great bookie, but we also know you’ll have your own opinions too. In fact, if you wager on bookmakers’ sites regularly, you’ll probably have more experience than us and can consider yourself an expert in the field! So what will it be? Is it a case of following your heart when it comes to placing your vote, or will you vote using your head? The choice is yours, but whatever you do, make sure that your vote counts!

Why Offering Your Real Life Experience Matters in Our Award

While we consider ourselves experts when it comes to knowing about bookmakers’ websites, nothing quite compares to the real-life experience that online punters gain through their site interactions. That’s why our annual awards are not handed out based on our opinions, instead, we ask for feedback from you, our readers to give an accurate reflection on bookmaker’s performances. Anyone who registers on our site is eligible to vote. After all, your vote will go towards helping out your fellow players. These votes also give bookmakers a great insight into how they are performing. If they’re doing well, they’ll get the praise that’s due them. If they don’t get a great deal of votes then hopefully they’ll take that feedback onboard and make some positive changes. Whether it’s for the best cash out betting site or best football betting sites, we want to hear from you!

Your vote is changeable

Let’s say you cast your vote early on, but then after playing online at a bookmakers for a little while you begin to see cracks appear – or maybe you just find a new favourite. That’s OK. At Betastic, our voting system is set up so you can amend your vote if you like. That means you’ve got the power to influence the voting system in a positive way any time you like. As votes change these will be reflected in our toplist which show the top five bookmakers in each individual category. Don’t forget to cast your vote in each of these categories too, to help other online gamblers.

It’s a jungle out there!

There are hundreds of bookies out there, and choosing the right one for you can be difficult. That’s why we introduced our Betastic votes to help all of our readers find the best betting site for them. By taking part in our betting awards you not only give valid feedback on a bookmaker’s performance, but you also help guide other players in the right direction in finding the ones that provide the best service. This is all about keeping each other informed and growing the online betting community in a positive way. There are several different awards, each focussing on a specific topic, so make sure you give the right information. You can even use the voting results yourself to find new, exciting bookmakers and betting bonuses. Let’s work together to see what the best bookies can provide.

The Betting Public Have Spoken – Your Top 5 Best Bookmakers

Be sure to check out our toplist where you’ll find the top five bookmakers in our ‘best’ category. Each and every one of these bookies has been voted by you, the betting public to have the best gambling experience from A-Z. This is the best overall category, so any bookmaker that’s in this list is sure to set a shining example to other sportsbooks out there. But remember, if you disagree with any of the bookies in our list, be sure to place your vote to make it count. You can also find out more information on every one of the bookmakers on our toplist by checking out the reviews written about them on the Betastic website.

Use Our Handy Comparison Tool to Find the Best Sportsbook Bonus

Most bookies offer a glut of bonuses, so make sure that you find the best ones around by reading our bonus comparison page. You’ll find all the information you need on which bookmakers offer the best bookmaker promotions, the type of bonus they are (sign up bonuses, recurring bonuses, etc), and what you need to do to get these deals.

Our Readers Choice – Top 5 Operator Bonuses

As well as our top bookmaker toplist, we’ve also compiled a list solely for betting bonuses offered by online bookies. The toplist consists of our top five bonus offers across the sportsbook spectrum. Again, these bonuses are voted for solely by our readers – experienced punters – to ensure that they accurately reflect player experiences. We want to ensure that every reader has the best online betting experience, so we’ve compiled these to educate our players. There’s no need to look elsewhere for information. Our toplist has all the details you’ll need to know before signing up on a new bookmakers’ website. Don’t forget to use our free sports betting tips and take a look at our exciting compilation of bookmaker bonuses today.

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